Most businesses invest heavily in marketing and building their brand. Throughout the years, we have developed new definitions and approaches for things that have been around forever. Today, your business needs to integrate its values into every single part of the company. Appearance is everything, especially when it comes to reassuring customers of the ideas your product and business represent. In this article, we explore what the appearance of your premises says about your business.
Does it matter where you do business?
We’ve already mentioned that appearance matters. You don’t have a lot of time to make a good first impression. When someone comes to your place of business, they will be judging you based on what they see. This is especially important if they haven’t done business with you before. Looks can help you win over someone’s trust and sympathies. Your place of business will speak volumes to your visitors before you have even said a word. Therefore, it is vital to know what the appearance of your premises says about your business. This can help you understand what your clients are thinking and feeling. You want to project professionalism, reliability, and trustworthiness. By doing so, your clients will think that they have made the right choice in doing business with you.
Things you should focus on
There are many things you can do to make your business stand out. Ensuring your premises are looking their best is a great way to impress anyone who comes to visit you. With most places slowly rolling back the coronavirus lockdown measures, businesses have started to reopen. In-person visits are becoming more frequent, so now is a great time to think about refreshing your business looks.
Here are the 6 most important things about the appearance of your business premises:
People take a clean and maintained office space for granted, and most won’t even notice something is spotless. However, when things are dirty, people notice straight away. Nothing turns people away faster than a place of business that looks sloppy and neglected. Make sure that the floors are mopped and that all the surfaces are dusted regularly. Clean windows are essential for any business, but those with ground floor offices need to pay special attention. Even passers-by will be able to notice when your business is not clean.
- Stylistic choices
Regardless of what your business does to turn a profit, you will need to decorate. Pay special attention to the areas of your premises that people will be visiting. A few art pieces can breathe some life into otherwise mundane-looking office spaces. If you are unsure about picking art yourself, you can hire a professional decorator to do the job for you. Consider having art related to your business, or hang up some tools of the trade as a fancy display. Frame and hang photos of milestones or important achievements of your company. Celebrating and displaying professional achievements will boost the confidence of your clients and employees.
Not all of your business areas need to look the same. Pay special attention to the spaces where clients frequent. Make those spaces look comfortable and welcoming. Even if you don’t have plenty of room to work with, there are tricks to boost the space you have. Pick furniture that goes with the type of business you do. Startups often go informal with bean bags and bright sofas, while legal offices typically have desks and conference chairs.
Choosing the right neighborhood for your business will leave a significant impact on its overall appearance. Every place has a certain vibe, and the right location will affect what clients think even before they see your premises. If you realize that your business needs to move, you also need to choose the right moment for this change. Moving your business to a location with higher foot traffic can drive more customers your way. Picking the right district to house your offices will have a huge effect on what the appearance of your premises says about your business.
- Layout and size
The size of your business space will leave an impression on your customers. You don’t necessarily need to go with the biggest space you can find. What’s important is that you have something appropriate in regards to both layout and size. Determine what type of layout goes best with the business you will be conducting on the premises. Many layouts can work equally well. From open spaces where everything is visible to traditional offices, which give more privacy for individual clients and workers, all the way to industrial settings that provide a hands-on feeling. If you are struggling to make things fit, maybe it’s time to upscale your business. Have amenities like easy-to-reach bathrooms, coffee machines, and accessible wi-fi to make your clients feel welcome.
- The outside matters too
Take a moment to consider what the outside of your premises looks like. Don’t get caught up making sure only the inside office spaces look nice. The surrounding area outside of your business can also influence what your clients think. Pay special attention to:
- Logo – Do you have your logo prominently displayed? Besides looking nice, it can help customers find your business.
- Façade – Make sure the façade is clean and freshly painted. If there is graffiti on the walls of your building, you can have them sandblasted before painting the walls.
- Landscaping – If a garden or walkway leads to your business, make sure it is properly maintained.
When it comes to leaving a good impression, appearances are the first thing people notice. You’d be amazed by how many people make business decisions based on looks. Keep your offices and showrooms looking their best. They will project an image of professionalism not only to your clients but to your employees as well. Take pride in what the appearance of your premises says about your business. Create and foster a clean and impressive work environment – it will do wonders for your company.